KO · NYQ · Consumer Defensive
The Coca-Cola Company
Also onShortfallConsensus DriftCrosscheck
Implied value per share
USD 41.49
Market price
USD 88.25
Implied upside
-53.0%
5-year forecast · Perpetuity growth terminal value · Mid-year discounting · Base case
Current EV/EBITDA of 25.6x sits outside a defensible 3-20x band, so the exit multiple is capped at 20.0x. A multiple that far out usually means EBITDA is the wrong denominator for this business.
Value Per Share
Same forecast, different terminal treatment. Percentages vs price.
Forecast Cashflows
Reporting currency (USD). Outflows negative.
| Line | FY26 | FY27 | FY28 | FY29 | FY30 | CAGR |
|---|---|---|---|---|---|---|
| Revenue | USD 49.7bn | USD 51.5bn | USD 53.4bn | USD 55.4bn | USD 57.5bn | +3.7% |
| EBIT | USD 14.6bn | USD 15.1bn | USD 15.7bn | USD 16.3bn | USD 16.9bn | +3.7% |
| NOPAT | USD 12.0bn | USD 12.4bn | USD 12.9bn | USD 13.4bn | USD 13.8bn | +3.7% |
| Add depreciation & amortisation | USD 1.2bn | USD 1.3bn | USD 1.3bn | USD 1.4bn | USD 1.4bn | +3.7% |
| Less capital expenditure | USD -2.0bn | USD -2.1bn | USD -2.2bn | USD -2.3bn | USD -2.3bn | +3.7% |
| Less increase in working capital | USD -1.8bn | USD -1.8bn | USD -1.9bn | USD -2.0bn | USD -2.0bn | +3.7% |
| Free cashflow to firm | USD 9.4bn | USD 9.8bn | USD 10.1bn | USD 10.5bn | USD 10.9bn | +3.7% |
| Discount factor | 0.9638 | 0.8953 | 0.8317 | 0.7726 | 0.7177 | - |
| Present value | USD 9.1bn | USD 8.7bn | USD 8.4bn | USD 8.1bn | USD 7.8bn | -3.7% |
| Present Value Of The Forecast | USD 42.1bn | |||||
Discount Rate
Source shown per component. All overridable above.
| Risk-free rate | 5.00% | US 10-year Treasury (^TNX) |
| Equity risk premium | 5.50% | Market assumption |
| Beta | 0.559 | Reported 0.342, pulled toward 1.0 (Blume) |
| Cost of equity | 8.07% | Risk-free + beta x equity risk premium |
| Cost of debt | 5.00% | Floored at the risk-free rate (implied cost of debt was lower) |
| Market capitalisation | USD 379.7bn | 89.3% of capital |
| Total debt | USD 45.5bn | 10.7% of capital, book value as a proxy |
| Tax rate | 18.0% | Effective, capped at statutory |
| WACC | 7.65% | E/V x Re + D/V x Rd x (1 - t) |
Terminal Value
Perpetuity growth is intrinsic. The exit multiple defaults to the company's current EV/EBITDA, so it answers a different question - what the shares are worth if today's rating holds and EBITDA grows as forecast.
Perpetuity growth at 2.50%
80% of EV
- Forecast FCFF, final year
- USD 10.9bn
- Capex at depreciation, working capital in reinvestment
- USD 13.8bn
- Less reinvestment at g/ROIC (15.9% of NOPAT)
- USD -2.2bn
- Capitalised
- USD 11.7bn
- ROIC (reported)
- 15.8%
- Terminal value, undiscounted
- USD 232.0bn
- Terminal value, discounted
- USD 166.5bn
- Enterprise value
- USD 208.6bn
- Less net debt
- USD 29.7bn
- Equity value
- USD 179.0bn
Exit at 20.0x EBITDA
86% of EV
- Terminal value, undiscounted
- USD 366.0bn
- Terminal value, discounted
- USD 262.7bn
- Enterprise value
- USD 304.8bn
- Less net debt
- USD 29.7bn
- Equity value
- USD 275.2bn
Spread between methods: 42%.
Sensitivity
Value per share (USD) by discount rate and long-run growth.
| Long-run growth | |||||
|---|---|---|---|---|---|
| Discount rate | 1.50% | 2.00% | 2.50% | 3.00% | 3.50% |
| 5.65% | 58.86 | 64.55 | 72.03 | 82.31 | 97.33 |
| 6.65% | 45.98 | 49.16 | 53.08 | 58.05 | 64.58 |
| 7.65% | 37.31 | 39.22 | 41.49 | 44.23 | 47.62 |
| 8.65% | 31.07 | 32.28 | 33.68 | 35.31 | 37.25 |
| 9.65% | 26.37 | 27.16 | 28.06 | 29.07 | 30.25 |
Outlined: this model. Green text: above today's price of 88.25. Shading: distance from this model's own value.
Priced In
What each input would have to be to justify the current price, one at a time.
| Input | Model | Implied | Gap |
|---|---|---|---|
| Revenue growth, every year | 3.7% | 23.4% | +19.7pp |
| EBIT margin | 29.4% | 56.3% | +26.9pp |
| Discount rate | 7.6% | 5.1% | -2.5pp |
Live formulas, not pasted numbers - edit a driver and the workbook reprices.
Yahoo Finance and RBA data. General information, not advice. Methodology.