DCF Studio

    PRU · NYQ · Financial Services

    Prudential Financial, Inc.

    Also onShortfallConsensus DriftCrosscheck

    Implied value per share

    USD 107.63

    Market price

    USD 118.30

    Implied upside

    -9.0%

    10-year forecast · Excess returns over book equity · Base case · Price 2026-11-02 · Accounts to 2025-12-31

    NoteA financial, valued on excess returns over book equity.

    Excess Returns

    Return on equity
    9.7%
    Payout
    70%
    Cost of equity
    8.64%
    LineFY26FY27FY28FY29FY30FY31FY32FY33FY34FY35
    Opening book equityUSD 32.4bnUSD 33.4bnUSD 34.3bnUSD 35.3bnUSD 36.2bnUSD 37.2bnUSD 38.2bnUSD 39.2bnUSD 40.2bnUSD 41.2bn
    Return on equity9.7%9.7%9.7%9.7%9.7%9.7%9.7%9.7%9.7%9.7%
    Excess returnUSD 340.8mUSD 350.6mUSD 360.4mUSD 370.4mUSD 380.5mUSD 390.8mUSD 401.2mUSD 411.7mUSD 422.3mUSD 433.0m
    Present valueUSD 313.7mUSD 297.0mUSD 281.1mUSD 265.9mUSD 251.5mUSD 237.7mUSD 224.6mUSD 212.2mUSD 200.4mUSD 189.1m
    Book equityUSD 32.4bn
    Present value of excess returnsUSD 2.5bn
    Terminal, growing at 2.50%USD 3.2bn
    Equity valueUSD 38.1bn
    Per shareUSD 107.63

    Discount Rate

    Risk-free rate4.89%US 10-year Treasury (^TNX), 2026-11-02
    Equity risk premium4.23%Damodaran, January 2026
    Beta0.885Reported 0.828, pulled toward 1.0 (Blume)
    Cost of equity8.64%Risk-free + beta x equity risk premium
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    Yahoo Finance and RBA data. General information, not advice. Methodology.